The App Store and Mac App Store showcase your amazing apps and help customers find new favorites. They’re also where our editors share stories about inspiring developers and their incredible work. Find out how customers can discover your apps, and learn how our editors select apps and developers to feature.

Categories

Powerful Mac apps that won't break the bank. There’s something of a misconception when it comes. Affinity Photo – Our Choice. Many unique features. Easy to navigate. Doesn’t take much space. Apps of the Year. Great apps provide intuitive new ways for people to learn, create, and accomplish. The App of the Year winners set the bar for them all. We celebrate this year’s selects — and the developers behind them — for their innovation and exceptional design.

Categories on the App Store and Mac App Store sort apps based on their main function or subject matter. Customers can browse categories, such as Entertainment, Shopping, or Social Networking, to find related apps. You can assign a primary and a secondary category to your app. The primary category is particularly important for discoverability, as it helps users find your app when browsing or filtering search results, and it determines in which tab your app appears on the App Store.

To learn more, see Choosing a Category.

Today Tab

The Today tab on the App Store is a daily destination with original stories from our editors around the world, featuring exclusive premieres, new releases, a fresh look at our all-time favorites, an App of the Day, a Game of the Day, and more. It offers tips and how-to guides to help customers use apps in innovative ways, and showcases interviews with inspiring developers. Stories share Apple’s unique perspective on apps and games and how they impact our lives, using artwork, videos, and developer quotes to bring your apps to life.

Games and Apps Tabs

The App Store is also the world’s best game store, with dedicated experiences for games and apps that inform and engage customers through recommendations on new releases and updates, videos, top charts, and handpicked collections and categories. Both tabs also feature app preview videos that autoplay with muted audio as customers scroll through the tabs, and selected in-app purchases — which customers can start buying directly on the App Store.

Promoted In-App Purchases

Customers can browse in-app purchases directly on the App Store and start a purchase even before downloading your app, helping your app’s content gain exposure. You can promote up to 20 in-app purchases, including subscriptions, on your app’s product page. They can also appear in search results and may be featured by our editorial team.

For details, see Promoting Your In-App Purchases.

Discover

Discover is where customers find the best new releases and updates on the Mac App Store. Each week, our editors shine a light on incredible apps and games with in-depth stories, behind-the-scenes interviews, and curated collections to help customers do more of what they love with their Mac.

Create

Create is where customers find powerful apps that make creating on a Mac intuitive, efficient, and fun, with helpful tips and tours that even experts will find useful.

Work

Work is where we showcase new favorites that support focus and organization. With curated collections and how-tos from our editors, finding the right business, productivity, and utility apps is easy.

Play

Play is where we highlight great games and entertainment apps, with recommendations of new releases, all-time favorites, and handpicked collections.

Develop

Develop is where our editors curate the best developer tools and utilities to help bring your creativity and imagination to customers around the world.

Getting Featured

App Store editors write stories that showcase apps in interesting and informative ways. Our editors base their decisions on a variety of factors, all of which amount to a great product that customers will love. There is no paid placement or checklist of requirements for apps we write about or feature.

Stories.App Store editors talk about apps that have a unique story for example, a behind-the-scenes look at how a developer launched an app that disrupted an industry or how an app helped a customer solve a unique problem.

Apps and Games. When considering apps to feature, our editors look for high-quality apps across all categories, with a particular focus on new apps and apps with significant updates. Factors that our editors consider include:

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• UI design: the usability, appeal, and overall quality of the app
• User experience: the efficiency and functionality of the app
• Innovation: apps that solve a unique problem for customers
• Localizations: high-quality and relevant
• Accessibility: well-integrated features
• App Store product page: compelling screenshots, app previews, and descriptions
• Uniqueness

For games, editors also consider:

• Gameplay and level of engagement
• Graphics and performance
• Audio
• Narrative and story depth
• Ability to replay
• Gameplay controls

Tell us your story.

If your app has a unique story that our editorial team should know, tell us about it. For new apps or a significant update, let us know six to eight weeks in advance of your launch.

Find the perfect app

The Mac App Store makes it easy to find just the right app for you. Click the Discover tab to find in-depth stories about the best Mac apps. Or click Create to find inspiring apps to help you with filmmaking, photo editing, or graphic design.

Best Apps In App Store For Mac Computer

Get access to a collection of incredible new games

Discover groundbreaking new games with Apple Arcade. One subscription lets you download and play any Apple Arcade game from the App Store as long as you continue to subscribe.

Get all your apps on all your computers

Download App Store For Mac Free

Save time by having the apps you purchase download automatically to your other Mac computers (where you’re signed in with the same Apple ID).

Best Apps In App Store For Macs

To browse the App Store User Guide, click Table of Contents at the top of the page.